General Motors (GM) has named Jim Campbell as VP, performance and motorsports commercial operations.

Campbell will oversee commercial operations for GM's motorsports programs, with a strategic focus on leveraging the Cadillac Formula 1 Team to elevate the Cadillac and GM brands. He will continue to work closely with GM's global motorsports competition, engineering, purchasing, design, Cadillac and Chevrolet teams.

Campbell most recently served as chief product officer of GM China and president of the Durant Guild. He will continue to work with the GM China team to finalize the GM premium import restructuring already underway.

Over his more than 35 years at GM, Campbell has held multiple leadership roles, working with dealers, divisions, retail planning, fleet and commercial operations, product marketing, accessories and performance parts, product planning and export groups. He's also held leadership roles in GM's motorsports operations, including NASCAR, INDYCAR, IMSA, NHRA, FIA WEC and off-road racing.

Late last year, GM announced plans to field a Cadillac Formula 1 Team in the 2026 season as a fully American entry.

"Jim's experience and leadership will be invaluable as we prepare to join the Formula 1 grid in 2026 with the Cadillac Formula 1 team, a uniquely American venture," said GM President Mark Reuss. "While racing is deeply rooted in our history, F1 marks a bold new frontier, on a worldwide stage, and is the pinnacle of motorsports. Having Jim in this position working with our collective team makes me feel even more confident in our capabilities and plans to succeed, and to win."

For more information, visit gm.com.